For FMCG & Consumer Product Brands
Sell2Retail helps founder-led and emerging brands navigate the supermarket ranging process — so you can approach Coles and Woolworths with confidence, a buyer-ready pitch, and a real plan.
Or request a free Coles & Woolworths Readiness Audit ↓For brands serious about becoming major supermarket suppliers — not just hoping to get lucky.
The supermarket ranging process is complex — category reviews happen on a fixed schedule, buyer portals have strict requirements, and trading terms can make or break your margins before you've sold a single unit. Most brands approach buyers without understanding what they're actually looking for, and never hear back.
Sell2Retail makes the process clearer. We help you understand exactly what Coles and Woolworths buyers need to see, prepare a pitch that stands up to commercial scrutiny, and improve your chances of getting a yes — rather than silence.
We work with you at every stage of the supermarket ranging process — from understanding what buyers need, to building your pitch, to supporting you through the category review.
We clarify exactly how the ranging process works: timelines, category review schedules, buyer expectations and portal requirements — so you know what you're walking into.
We assess your product, pricing, packaging, margin structure and supply chain against what Coles and Woolworths buyers actually look for before they range a new brand.
We build a pitch that speaks the language of supermarket buyers: category data, margin analysis, shopper story, and a compelling reason to range your product now.
We prepare you for category reviews — submission documents, data-backed recommendations, and follow-up strategy to keep your pitch alive.
We help you identify and fix the gaps that cause supermarket buyers to say no, delay or deprioritise your brand before you've even had a conversation.
Sell2Retail is built for brands that have a real product and real ambition — and need expert help making the leap into Coles and Woolworths.
In one focused call, we'll review your brand, product category and current position — then outline a clear plan for approaching Coles and Woolworths. You'll leave with a realistic picture of where you stand and what needs to happen next.
30 minutes via online meeting | No obligation
Submit your brand details and we'll assess your supermarket readiness across product, pricing, packaging and pitch — then send you a practical action list with what to fix before approaching buyers.
We'll respond within 2 business days
30+ years of hands-on experience across Coles, Woolworths and 20+ major Australian retail banners. We know what buyers look for, how decisions get made, and what makes brands easy to range.
We give you the commercial perspective buyers apply — not what you want to hear, but what you need to do to get a yes.
Our support is built around what works in real supermarket ranging conversations: margin analysis, category logic, supply chain readiness and a pitch that holds up under scrutiny.
We've supported brands across FMCG, health, wellness, beauty, food and beverage — across different supermarket categories and buying teams.
"Quote from a client about getting ranged or approaching buyers with confidence."
— [Brand Name], Founder
If you have a product that belongs on supermarket shelves and you're ready to do the work to get it there — this is where to start. We'll give you a clear picture of where you stand, what buyers need to see, and what your path forward looks like.
Book a Supermarket Strategy Call1300 973 557 | [email protected]